One word; up to two for large events or famous names. No trigger words (missile, bomb, attack, death, kill, massacre…): banks hold stringer payments.

Expected delivery or filming date (DD.MM.YYYY), local time. The same date goes into the file name.

Live adds “live” before the date. ING (pool live recorded only for ingest) adds “live” before and “ING” after the date, and “[INGEST ONLY]” at the start of Story. VOD adds nothing.

Pool adds “pool” to the file name and needs no budget. Exclusive and Non-Exclusive need a budget.

Needs VU Team clearance before web publication. Yes adds “UGC” to the file name.